The first stage of this promotional campaign that took place from October to December 2011 and was very successful. For this reason Mercedes-Benz decided to extendthis campaign to the end of March 2012.
The promotional offer is dedicated to owners of used Mercedes-Benz cars produced between 2005 and 2007 year. It offers promotional cost of servicing at Authorized Mercedes-Benz Dealers and the possibility to get long guarantee of mobility (called MobiloLife).
Swiift - Creative Marketing was responsible for the creation and production of the campaign: radio, www, POS materials.
Campaign "Effectiveness in the transport" communicates new solutions of using this compact truck, for example it asserts advantages of new Duonic gearbox, which reduces cost of petrol.
By showing in creation association to airplane, Agency communicates safety and comfort of driving new Fuso Canter.
Campaign is realized in the Internet, press, radio and by the BTL materials.
Swiift Creative Marketing prepared also new web site of Fuso Canter.
Campaign started on the 5th of Decembre of 2011
Swiift - Creative Marketing prepared a contest directed to Rossmann's male customers. The concept was created for Procter&Gamble Company.
This promotional campaign, which took place in November 2011 at Rossmann drugstores, was directed mainly to men. The contest-based promotion included brands such as: Gillette, blend-a-med, Old Spice and head&shoulders.
Mechanics (sms and www) rewarded customers for purchase of these brands and creation of the most interesting and funny anecdotes (as requirements for participation in the competition).
Swiift - Creative Marketing was responsible for creation, development and www banners for contest.
Swiift - creative marketing has prepared the campaign "Zapraszamy Starszaki" encouraging Mercedes-Benz car (produced in 2005-2007 year) owners to review and repair which extends mobility guarantee for one year.
The Agency is responsible for the concept, creation and production of ATL (press, radio), BTL materials and overall implementation of the campaign on the Internet.
"We are very pleased to work with the Swiift agency. Their ideas met our expectations, and the same implementation was efficient and productive. The result is a campaign appealing to our customers, which will encourage them to make greater use of authorized service stations." - says Eliza Zawada, Marketing Specialist.
Swiift - Creative Marketing prepared a competition for E. Leclerc customers. It was a part of general promotional action called to Give Children the Sun and made for Procter&Gamble Company.
The promotion affected most of the Procter&Gamble brands as: Vizir, blend-a-med, Bonux, Gillette, Always, Ariel, Fairy, Pampers, Naturella, Dreft, head&shoulders, Pantene,
Wella, Lenor.
The promotional campaign took place from October 18th to November 17 th 2011.
Mechanics (sms and www) rewarded customers for purchase of these brands and for answering the question "how do you support the charity?" (as requirements for participation in the competition). The winners received prizes such as e-books along with pre-loaded sets of fairy tales.
In addition, every customer participated in charity and helped children with illnesses with each purchase of one of the promotional products.
Swiift - Creative Marketing was responsible for creation, development and POS materials for the contest.
Swiift - creative marketing is responsible for overall execution of the campaign, concept, creation and mechanism of the action.
The action lasts from 3 to 15 August 2011, the Agency prepared a concept of the contest and is responsible for creation, execution of action and production of POS materials.
The mechanism of the SMS contest required from participants creativity: the task was to devise birthday wishes for Selgros chain and send them by SMS. The prize was a car Renault Kangoo Express Pack Clim with 1.6 engine and 14 x 1400 points in the Bonus Program ( Punkty Programu Premia )
To participate in the competition, customers had to buy a product of Vizir brand or any product of brands: Head & Shoulders, Gillette, Fairy, Pantene, Ariel, Blend-a-med, Ambi Pur and Dreft. Next step was to send SMS with birthday wishes for Selgros chain. The winners are already known, because the contest lasted up to 18 July 2011
Swiift Agency has prepared concept of the competition, mechanism, POS materials, and enforcement actions.